Having professional, well thought out designs lets the viewer know the streamer takes their stream seriously. Your sponsors will also be interested in using this space to get as many eyeballs on their brand as possible.Īnother huge benefit of using webcam overlays is the production value that they bring. If viewers will often be looking at the part of your stream where the webcam is, then it makes sense to use this space for showing off your branding. Depending on the game a streamer plays it might not be immediately obvious where the streamers camera is.Īnother reason for using a graphical border around your webcam is that it helps solidify your branding. One reason for using a border is that it creates an easy point of reference to your webcam video.īorders around webcams usually have distinct colors which creates a visual contrast with gameplay or content that is in the background. There’s a couple of reasons that a streamer might choose to use a webcam overlay. Webcam overlays are graphics or animations used by streamers to create a distinct border around your webcam video.